Mobile App for Promotion
In today’s crowded marketing landscape, traditional promotional tactics may no longer be enough to capture attention. Developing a unique mobile app experience, combined with leveraging social media, can create powerful viral marketing opportunities to drive engagement and amplify the impact of events and campaigns.
Development of Volvo V40 Mobile App
For the Volvo V40 launch expo in Shanghai, we developed a mobile app that used augmented reality (AR) to let users capture photos of themselves with a virtual Volvo V40 in the background. These AR-enhanced images could then be easily shared on social media platforms like Weibo.
The blending of innovative mobile functionality and social sharing created a shareable experience for expo attendees. The ability to showcase their “portrait” with the Volvo V40 and enter a related social media contest further lead more participation.
By tapping into the viral nature of social media, this mobile app-driven approach amplified the reach and impact of the Volvo V40 launch campaign, turning attendees into brand ambassadors. The strategic combination of immersive AR and social integration proved a powerful formula for widespread, organic promotion.
