In-vehicle Advertisement
TV commercials is losing its dominance as nowadays people spend less time sitting in front of the TV. In contrast, the time we spend on travel is a golden opportunities for commercials, where the passengers are confined inside the taxi cab with nothing nothing particular to do.
Traditionally there is advertisement in paper or sticker inside taxi. Yet, it is less effective in attracting the attention of the passenger than a video displaying on a LCD display with sound and effect.
Development of Motion Power Taxi Ads System
We developed the latest version of the Taxi Headrest Ad System for Motion Power. The system comprises in-taxi hardware units and a central server that wirelessly broadcasts ad content and playlists.
When passengers board the taxi, the in-vehicle LCD displays the appropriate ad clips based on instructions from the central server. The system also tracks key metrics, logging ad display times, locations, and passenger interactions like muting or turning off the screen.
This data is sent back to the central server, allowing the system administrator to generate detailed performance reports for advertisers. Clients can evaluate metrics like viewing time, engagement, and ad effectiveness, empowering them to optimize their campaigns. By delivering dynamic, up-to-date content and comprehensive analytics, the Taxi Headrest Ad System creates a new, effective advertising channel for reaching captive taxi passengers.
